Nike Better is Temporary

Description
Entitled "Nike Better is Temporary", this book by Sam Grawe was be published in 2021. There are 320 pages, the format is 12,2 x 9 inches (31 x 23 cm). ISBN : 9781838660512.

At Nike, the desire to be the best is a journey, not a destination-better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.  The book's extraordinary design also nods to its contents.

The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Book condition
New.

Tax (VAT 5,5%)
The price of this book is displayed without tax (VAT).
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Shipment and delivery
The shipping cost depends on weight and number of books ordered.
The package is shipped by Colissimo (french post service), with insurance and tracking number included.
• International shipping
• Shipping insurance
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